Our Story

First Design was brought to life in 2000 to bring on-trend, personally curated garments to women across Sydney & Australia. Each and every piece is selected to be worn effortlessly and beautifully.

After gaining popularity locally, we expanded to the online marketplace catering to shoppers in over 85 countries and counting, making First Design a go-to online fashion destination. Our pieces have been seen on world renowned models, actors, influencers and most importantly, our beautiful & loyal customers!

At First design, there’s always something new to complement your unique style and identity. Whether you want to put your elegance on show in a gorgeous dress or set yourself apart with one of our Deluxe Collection designs, we’ve got you covered.

Today our team is made up of creative, passionate and fun-loving individuals who occupy our Sydney store and we are expanding our team across borders to better serve our fans worldwide.

Thank you for your loyal support on our journey so far. Seeing our customers happy faces inspires us and we look forward to creating the best online shopping experience possible for all our supporters.